| MK 4600 INTERNATIONAL MARKETING International Marketing. This course aims to broaden students' appreciation of world markets and to provide knowledge and skills needed for recognizing, evaluating, and managing the international function. Through lectures, cases, and hands-on projects, students are introduced to the economic, socio-cultural, financial, and legal- political factors affecting international marketing and to the problems and opportunities associated with doing business on a global scale.
Course Pre-requisite(s)Mk 3010, Bcom 3950 and 2.5 GPA and 45 semester hours.
3 CreditsCSP 1,2,6For more information about Computer Skills Prerequisites (CSP), click on the link below: |
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